Spatial Design & Brand Experience · 2024

Larga, Alpine Brand Experience

A high-altitude installation that turns landscape into stage. Designed as a brand experience embedded in the alpine setting, every viewing point and routing choice was tuned to the terrain: minimal architecture, maximum site presence.

Landscape as stage

The installation does not compete with the mountain: it frames it. Minimal architectural gestures direct the visitor's attention to the site itself, turning the landscape into the protagonist of the brand experience.

Tuned to the terrain

Every viewing point and routing choice was derived from the site survey: paths follow the natural grain of the slope, and structures touch the ground lightly, engineered for high-altitude conditions.

Brand experience without a billboard

The brand is present through the quality of the experience, not through signage: materials, proportions and the choreography of the visit carry the identity.

Role

Concept & Spatial Design

Tools

Site survey, Rhino 3D, Photogrammetry

Credits

Predict Studio + Federico Giambanco